Somos Brasil is a multimedia exhibition and book. The project explores the diversity of Brazilian identity at the outset of the 21st century through ultra high quality portraits, image activated app based soundscapes and DNA. Over a six-month period Lyon toured Brazil exploring the most diverse corners of the country with a producer and sound recordist. Together they mapped the ancestral DNA, personal stories and visual identity of over one hundred remarkable Brazilians. Somos Brasil draws three elements of identity: visual, spoken and genetic together to cast light on the personal, social and cultural diversity of Brazil. The work amplifies the stories of those nominated and encourages us to reflect on our own identities and roles in society.
Exhibition and Book launch 9th March 2017.
Centro Brasileiro Britânico
R. Ferreira de Araújo,
741 – Pinheiros, São Paulo
SOMOS BRASIL CREDITS
Produced in Brazil by NGO ImageMagica
Design (Book, Exhibition & App) by Studio Sutherl&
DNA by Family Tree DNA
Sound by Matt Hill at Rethink
App by Calvium
Curated by Iata Cannabrava
Published by Editora Madelena
The exhibition and book have a dedicated smartphone app that reads the images and activates the voice of the portrait.
Download the free app in English or Portuguese at the App Store or Google Play, then simply hold your phone to any portrait and listen.